Chausson Motorhomes -Brand History
Chausson is proud brand of Trigano, the unrivalled leader of the European Leisure Vehicle market. As a home-grown French brand, Chausson motorhomes started life as a small-scale parts manufacturer near Paris in 1903.
Now they occupy a purpose-built manufacturing plant in the heart of Rhône Valley in the South of France, where they produce around 5,000 Chausson Overcabs and Low Profile campers ever year, made to measure for each client. actured radiators, reservoirs and automobile bodies in Paris.
With a vast network of carefully-chosen dealers in over 15 European countries, Chausson has become the synonym of quality and reliability in the industry.
A Humble Beginning
Chausson entered the leisure vehicle market from a very different background than its competitors; with a rich history in vans and commercial vehicle production, they were able to apply their experience and knowledge to perfect the balance between practicality and luxury.
This was first demonstrated in the Odyssee 4000, a fitted van which became Chausson’s fateful entrance into the leisure vehicle industry. Building from its success, Chausson went on to produce several successful fitted van models, including:
- Bora 2000
- And more
History of Chausson
Chausson is a well-established French brandfounded in 1903 and acquired by TRIGANO VDL in 1994. Chausson originally manufactured radiators, reservoirs and automobile bodies in Paris.
1942-1959: Chausson buses
Due to innovations in research and development, Chausson quickly grew into a leading French automotive brand. After World War II, most French schoolchildren used Chausson buses for transport throughout the country.
1980: Fitted Vans
Chausson started participating in the Paris automobile show where they showcased their fitted vans. After this show, Chausson began experiencing tremendous growth in both popularity and production.
Chausson are also remembered as being the first manufacturer to take the risk of using white bodywork in the 1980s.
Fortunately, their risk paid off since the white bodies became a huge hit at that time.
Later on, Chausson Motorhomes was acquired by Trigano which was France’s leading manufacturer of camping equipment. This move was good for Chausson since it triggered a new stance as well as paving the way for new products and sales policies.
At the same time, Chausson moved ahead and launched a “right price” approach where it offered its customers some welcome cabs at an affordable price. Eventually, their products became more affordable and accessible to a broader audience. What followed was the production of different Motorhome models which were added to their range in the 1990s.
Many people liked Chausson Motorhomes since most of their products had become a symbol of useful life. Moreover, Chausson’s products represented passion as well as the discovery no matter the price or place. The management of this company was also careful in ensuring a well-balanced mix of what they produced and their costs. This strategy has been passed over generations to ensure that the brand continues to perform better in the market. Currently, the company is working so hard to satisfy its customer requirements with an ever-diversifying array of models.
The Chausson Timeline
1903: Where it all began
Chausson was founded in the Paris area as auto-parts manufacturers, specialising in radiators, reservoirs and automobile bodies.
1942-1959: The birth of Chausson buses
By this time, Chausson has grown to be one of the most popular automobile manufacturers in France; most post-World War II schoolchildren were transported in Chausson buses.
1980: The Paris Automobile Show
This was the year the iconic Odyssee 4000 was presented at the Paris Automobile Show, where it immediately attracted the attention of the leisure vehicle market.
1984: The iconic Chausson overcabs
The Acapulco 44 and 56 were not only Chausson’s first overcab models, they were also the first ever motorhome models which featured a daringly white bodywork, which it proved a huge success.
1990-1994: The Trigano takeover
With Trigano acquiring a 49% stake in the company in 1990, Chausson entered a new chapter as the Camping-cars Chausson Company.
In 1994, Trigano acquired 100% of the newly formed Camping-cars Chausson Company and implemented a new product and sales policy which is still valid today; to focus on efficient and practical designs and establishing the balance between equipment and affordability.
1995: Limited edition Welcome overcabs
This was the year Chausson launched a limited series of Welcome overcabs, with the intention of making campervans and motorhomes available to a larger audience, with an affordable starting price of 177,900 French Francs, or around £27,000.
1997: The launch of the Welcome range
Building on the success of the entry-level overcab, Chausson developed the Welcome 70; a basic equipment level camper which went on to become the best-selling model for many years, becoming an iconic reference in the second-hand camper market. 20 years after the initial launch, there are still over 3,000 vehicles on the road today, a testimony to their reliability and build quality.
1998: The industry-leading Low Profile
Allegro was an award-winning model which was introduced in 1998, with an original design featuring a double-layer polyester roof; a feature which was later adopted by other Low Profile campers and motorhomes in Europe.
2000: The ground-breaking compact Low Profile configuration
At the turn of the century, Chausson once again attracted the attention of the leisure vehicle industry by presenting the new model in the Welcome range- the Welcome 60. Aptly named for its compact length under 6m, its innovative layout meant that you can enjoy a range of standard equipment, as well as rear bunk beds and an optional drop-down double bed.
2002: ISO 9001 Certified
Thanks to the Trigano Group’s continuous focus on product quality and improvement, they obtained the ISO 9001 Certification in 2002, a prestigious recognition for both the product quality and level of service. Even today, Chausson works hard to maintain this high prestigious standard to provide the best level of service possible for our clients.
2005: Re-inventing Classics
The introduction of the new innovative Flash lines saw the return of the two classic models, re-invented to modern standards by introducing the latest equipment and technology and adding two new models for the Spring season: an Overcab and a Low Profile which were both sold out within two weeks. The Flash line remains a popular range of the current Chausson portfolio, with 8 different innovative layouts to suit a range of needs.
2009-2010: Introducing the Welcome Suite
The award-winning Welcome suite was first introduced in 2009, and immediately received a fantastic reception from the European press for its revolutionary layout; within its deceptively compact interiors you’ll find a fully-equipped kitchen, along with a centrally controlled double bed and a modern bathroom. After receiving the esteemed European Innovation Award, the Welcome Suite became a full line in 2010.
2011: Flash 10- the mini Low-Profile for two
The Flash 10 model was an immediate success within the European market; receiving the Compact of the Year in England. Even though it’s less than 6 metres in length, its spacious lounge can seat up to seven guests, a fully-equipped kitchen as well as a dual-position electric roof bed.
2013: All-new Welcome 69 Layout
The Welcome 69 brought a refreshing change to the caravan and campervan market by introducing a unique layout; within its compact cabins you can find a generous and comfortable bed, an independent bathroom, all without compromising the spacious and airy lounge space. The enthusiasm received from this model also encouraged Chausson to include this layout in a limited Titanium range in Spring 2013.